It isn’t often that I am so inspired by a product that I would want to break from my typical instructional blog posts and write a review. In fact, I don’t think I’ve ever posted a review to this blog but I believe in this service so much that I feel compelled to write about it in an effort to help others like myself overcome a struggle I’ve often faced myself. If you’re a startup in the web industry, you know as well as I do that finding a domain that suits you best is like searching for a needle in a haystack. Worse, you find one but it’s what sites like Sedo or GoDaddy call a “Premium Domain”, which means you better have premium money if you want it that bad. This process is a headache that every web startup must face and most of the time will face several times as they pivot. Enter Stylate.
I uncovered Stylate from a user I follow on Twitter and was quite pleased with what I found. Stylate describes themselves as “Reasonably Priced Brandable Domains for Startups”. Upon first visiting the site I was barraged with visually exciting logos and tasty company names, in fact it almost fooled me for a page of companies that already existed that endorse the service.
Stylate described themselves perfectly because every domain includes a logo which makes it that much easier for the startup to quickly brand themselves or at least gives them a place to start. This is a huge plus with those small teams who don’t yet have the experience necessary to really help them kick off a well branded campaign and remember, people enjoy following BRANDS… it’s why I can buy a bathing suit with the Budwiser logo on it.
Every domain + logo is $250. Let me say that again… you get to pick from a fantastic selection of domain names and with that receive a pretty neat logo that is instantly brandable… for $250. Most of the domains are catchy, easy to spell, and very difficult to come by if you aren’t buying it from Stylate. In fact, I’m not confident I would be able to come up with something like “WhamBox” and find it for less than $1,500.
Stylate is exactly the right startup for the web. They’ve built something most web entrepreneurs need and are delivering it gift wrapped with a nice logo for just $250. The site is simple, which is a plus, and very straightforward. When you’ve selected a domain + logo, you pay through PayPal. From what I can tell, they’ve recently launched. The only issue I see with their growth is being able to keep acquiring domains like this seeing as how they are just not that readily available anymore. However, if they can find a way to pull it off… this will be the place I start when I’m ready to name my next startup.