Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading
As difficult as it is to comprehend, a recession is a time when smart companies get creative and launch some of their most innovative products and services. Some will even revaluate their brand and execute something new, something fresh. There are a lot of things that go into a new product launch, most of which I will cover in a later blog, but one of the most important is pricing.
I feel that I can safely assume that before any launch or market introduction, a large sum of time and money goes into research and development, marketing and “beta” testing. All of these should be used as a helpful medium for discovering what your customers are willing (or not willing) to pay for – whatever it may be that you’re getting ready to offer or produce. Continue reading