Recommended Reading for Marketers – Week of 11/12/12 – 11/16/12

Few quality reads this week you may also enjoy. I was particularly concentrated on reevaluating our email marketing strategy and found myself doing more task-based research vs. general study. Have a great weekend and get ready for some turkey next week!

Improve Your Email Click-Through Rates by Farming Out Your Social Media Content – Email newsletters have been on my mind the last few weeks as I’ve struggled to pull enough meaningful content together for my employer’s next issue. I’m on the fence when it comes to frequency and messaging for email newsletters but this article does a great job helping you think through what content to include in every issue by gauging it’s initial response on your social channels.

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Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

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Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading

B2B Lead Generation is All About Content Creation in 2013

We all knew it was coming, and like most B2B marketers I too was faced with a harsh reality: create content or die. The good news is that now we’re empowered with the resources to position our marketing departments as a profit generator instead of a dead, immeasurable expense. However, this does go hand-in-hand with a higher accountability. MarketingProfs recently spotlighted the 2012 B2B Content Marketing Trends Survey conducted by Holger Schulze for Optify and found that 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months. The point is, for B2B marketers, lead generation in 2013 will almost entirely be about content creation. Ouch! Is it too late to rewrite the budget? Sharpen your pencils, I’m going to share 5 things with you that I have implemented, or am in the process of implementing, to enhance your content marketing strategy. Continue reading

5 Tips For A Successful Landing Page

I’ve built several landing pages over the last year, some successful and some not. In my experience, the most successful attempts were those in which I ignored my desire to do what I want to do. As a marketer with a designers background, it’s often difficult for me to do what I know works because it goes against my natural desire to make things pretty and consistent. If you aren’t a marketer or you’re just getting started, designers background or not, it’s still often difficult finding the right recipe for a successful landing page. I want to share 5 things that I have learned so that you might have better success with building landing pages for your business. Continue reading

5 Ad Campaigns That Don’t Suck

When you’re developing a complete advertising campaign, you would think you’ve got all of your bases covered, right? Well, do you?

We’ve all seen our fair share of ad campaigns that suck and for the sake of legalities, I won’t mention any names or show any material to that effect. However, what I will do is recognize very successful endeavors (in my own opinion of course) and take a quick peak at what makes them not suck.

For the sake of visual stimulation, I’ll simply include the commercial portion of the ad campaigns. Continue reading