Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading
For the past five years I’ve participated in Black Friday in one form or another. Typically I don’t spend money on the doorbusters like TV’s or computers but I usually go with friends who do. We go to have a great time staying out all night, meeting new people in line, and talking about last year’s antics. We’ll set up chairs, bring blankets (It’s usually cold that night despite being in Florida), stream Netflix from an iPad, and discuss our strategy (if that’s what you can call it) extensively. The point is, we have a good time together and we’re usually not in a rush for anything particular. Unfortunately, this year the big box stores have pushed store openings back so far into Thursday that an enjoyable Thanksgiving dinner with family has been replaced with a mad dash to the store for most American’s – the buyers and the employees who work for the sellers. Walmart opens at 8pm, Target at 9pm, and Best Buy at midnight. Continue reading
A number of people have asked me to expand on a subject I wrote about in my piece “7 Things I Learned from Failing That You Can Avoid” regarding startup founder equity split. It’s important for me to address this correctly because it is such a sensitive issue depending on your role at a pre-money startup. For reference, here’s what I wrote:
When it does come time to put something down on paper for equity share (you had better at least have an MVP), split it even. It was my idea, it was my money being spent, it was my contacts, it was my experience, it was my design and marketing, and it was my team. Despite all of that, I couldn’t have built the product without my cofounders.
Unfortunately, I spent too much time justifying my contributions and not enough time considering how that affected my team. Assuming you’ve built your team right, you each share a significant amount of responsibility and complement one another’s skills. If you’re pre-money, look at the people around you and ask yourself if you can get to where you need to be without them. If you can’t, split the unicorns and rainbows evenly. Continue reading
Below is a picture of me late Tuesday evening. I’m elbow-deep in grease replacing the alternator in my Mustang. I’ll spare you and just go ahead and skip over all the crap and get right to the meat and potatoes – the reason why I’ve been itching to write this piece for some time.
Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.
I traveled to Las Vegas recently for business and observed a few things fledgling startups can learn from sin city I want to share. If you’re working on a startup it’s no doubt you’ve been faced with tremendous obstacles that at first seem nearly impossible to overcome; and if you haven’t yet you’re in for a wild ride. More often than not it’s the marketing aspect of launching an online business that most entrepreneurs can never effectively execute; here are three things you or the dude who does marketing on your team can do to bring a killer product to market.
This week I finally wrote a piece I’ve been struggling with for some time. I intended to post it to this blog but felt the message would be more valuable to a broader audience. On Monday I submitted it to The Next Web and they posted it to their Entrepreneur topic board. Be sure to check it out when you get a chance.
Have a question? Disagree? Want to exchange pleasentries? Leave a comment below. As always, you can reach me on Twitter @joshuahays or by emailing me at firstname.lastname@example.org