Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading

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Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

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Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading

B2B Lead Generation is All About Content Creation in 2013

We all knew it was coming, and like most B2B marketers I too was faced with a harsh reality: create content or die. The good news is that now we’re empowered with the resources to position our marketing departments as a profit generator instead of a dead, immeasurable expense. However, this does go hand-in-hand with a higher accountability. MarketingProfs recently spotlighted the 2012 B2B Content Marketing Trends Survey conducted by Holger Schulze for Optify and found that 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months. The point is, for B2B marketers, lead generation in 2013 will almost entirely be about content creation. Ouch! Is it too late to rewrite the budget? Sharpen your pencils, I’m going to share 5 things with you that I have implemented, or am in the process of implementing, to enhance your content marketing strategy. Continue reading

What’s Keeping Mark Zuckerberg Up At Night?

It’s obvious that Mark Zuckerberg, founder and CEO of Facebook, has been having trouble sleeping… particularly as of late. So much so that in one swoop he has taken the worlds most well known and easy-to-use social network and turned it into a complicated, convoluted mess. Now, before you jump at me for just joining in with the crowd of angry mom’s and confused teenagers, let me explain.

Facebook has seen success from two key factors in their business model. The first and most well known is that they launched only to a powerful niche: college students. This exclusivity is exactly what college kids ate up and what proceeded was a large influx of eager sorority guys and gals. Continue reading

How Do I Change My Facebook URL?

I wanted to share a quick tip for those who didn’t know and as a point of reference for my Personal Branding Has Never Been More Important series. Claiming your own personal Facebook URL is easy, but beware… you can’t change it after you’ve picked something. Standard Facebook URL’s are quite cumbersome and are followed by a bunch of random letters and numbers, this is far from professional and quite difficult to communicate in print branding (ex: business card, resume, etc.). Remember, part of branding yourself is making it easy for people to find you. Continue reading

Personal Branding Has Never Been More Important – Part 2

In my last post, Personal Branding Has Never Been More Important – Part 1, I discussed the importance of maintaining your personal brand. In this post I’ll be helping beginners with the steps they need to take in securing their personal brand. My hope is to help you take only the necessary steps to get started with your brand and follow it up with Part 3 in which I will provide some hints and tips to advanced readers on the things they can do to enhance their newly established personal brand. So, let’s get started!

Step 1 – Determine what your personal brand actually is. How do you want to be portrayed? The best way to come up with this answer is to write several one and two key words down that best describe you and your area of expertise. Continue reading