Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

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Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading

B2B Lead Generation is All About Content Creation in 2013

We all knew it was coming, and like most B2B marketers I too was faced with a harsh reality: create content or die. The good news is that now we’re empowered with the resources to position our marketing departments as a profit generator instead of a dead, immeasurable expense. However, this does go hand-in-hand with a higher accountability. MarketingProfs recently spotlighted the 2012 B2B Content Marketing Trends Survey conducted by Holger Schulze for Optify and found that 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months. The point is, for B2B marketers, lead generation in 2013 will almost entirely be about content creation. Ouch! Is it too late to rewrite the budget? Sharpen your pencils, I’m going to share 5 things with you that I have implemented, or am in the process of implementing, to enhance your content marketing strategy. Continue reading

Employers: Stop Asking For A Degree, Now.

I can’t tell you how many job descriptions I’ve helped employers and friends write over the years but I can tell you that every single one of them had to include a “designated level of education required”. For some, this is typical. For others, like myself, it leaves a foul taste in my mouth. Let me go ahead and start this post off by adding before I say anything else that some professions obviously require college experience i.e. Doctors, Lawyers, etc. However, one could argue that almost every other profession can be learned at home just as well if not better. I am not saying getting a college diploma isn’t valuable, especially since it’s something no one can ever take away from you. I am simply saying that it shouldn’t be listed as an absolute requirement… here’s why.

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Personal Branding Has Never Been More Important – Part 2

In my last post, Personal Branding Has Never Been More Important – Part 1, I discussed the importance of maintaining your personal brand. In this post I’ll be helping beginners with the steps they need to take in securing their personal brand. My hope is to help you take only the necessary steps to get started with your brand and follow it up with Part 3 in which I will provide some hints and tips to advanced readers on the things they can do to enhance their newly established personal brand. So, let’s get started!

Step 1 – Determine what your personal brand actually is. How do you want to be portrayed? The best way to come up with this answer is to write several one and two key words down that best describe you and your area of expertise. Continue reading

Personal Branding Has Never Been More Important – Part 1

You could say that I am as much to blame as the next guy for not living up to the title of this post. I haven’t written in this blog in over a year, for any number of convoluted excuses I can come up with… primarily because I’ve been “too busy”. However, after a year of completely neglecting my personal brand, I’ve realized what a horrible position I’ve put myself in, and the damage I’ve done. You see, I spent years building my personal brand identity and working through every channel to enhance my presence on the major search engines. Continue reading