Marketing Offline for an Online Platform

The last 5+ years of my career I’ve been significantly involved with two technology startups and worked with countless others to help refine their marketing/advertising plans and strengthen their brand. Most of my time here has been spent with two-sided web applications – you know, the one’s with the chicken-and-the-egg problem? While these aren’t necessarily the only web apps that should consider a strategic and early adoption of both on and offline marketing, they are usually the ones that need it most. The problem I’ve seen is that most technology startup founders do not completely understand how to market their platform both on and offline, some don’t even consider it a staple to their success. This IS a problem.

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iPad and Salespeople – A Match Made in Heaven

Presentation via iPad

Presentation via iPad

It seems Apple may not be targeting a very large demographic in their iPad marketing campaign.

Salespeople often have limited access to the variety of tools online that are designed to help make their jobs easier by staying organized. Imagine for one second that you spend 8 months of the year on the road as a salesperson crammed into your car. Then, imagine the appointments you’ll have and the hundreds of people you’ll meet, the leads you’ll work and the deals you’re closing. Now, imagine trying to keep all of that organized with just a tiny smart phone, legal pad and some file folders. The solution is Apple’s iPad.  Continue reading