Few quality reads this week you may also enjoy. I was particularly concentrated on reevaluating our email marketing strategy and found myself doing more task-based research vs. general study. Have a great weekend and get ready for some turkey next week!
Improve Your Email Click-Through Rates by Farming Out Your Social Media Content – Email newsletters have been on my mind the last few weeks as I’ve struggled to pull enough meaningful content together for my employer’s next issue. I’m on the fence when it comes to frequency and messaging for email newsletters but this article does a great job helping you think through what content to include in every issue by gauging it’s initial response on your social channels.
Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.
Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading →
Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.
It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!
When you’re developing a complete advertising campaign, you would think you’ve got all of your bases covered, right? Well, do you?
We’ve all seen our fair share of ad campaigns that suck and for the sake of legalities, I won’t mention any names or show any material to that effect. However, what I will do is recognize very successful endeavors (in my own opinion of course) and take a quick peak at what makes them not suck.
For the sake of visual stimulation, I’ll simply include the commercial portion of the ad campaigns. Continue reading →
There are a number of things that can go wrong when attempting to use email as a strategic marketing tool for promoting yourself or your business. I can’t even begin to count the number of trashy, repetitive, useless nonsense I’ve received via email – sometimes from nationally known brands. I want to discuss a few things that can help you in your current or coming endeavors with email marketing.
First, if you are directing the email marketing efforts of your company, I would strongly recommend that you learn basic HTML (HyperText Markup Language). There are several books available, some of which even include tutorial CD-ROMs. It doesn’t take long and isn’t that hard to get a grip of. Knowing the basics of this language will prevent many headaches when attempting to build emails that contain something other than text; it will also help you overcome what I call “ghosts of code”. These ghosts will randomly slingshot a line of text or an image to the other end of the world and you will need to know how to go into the code and kill the ghost to fix the problem. Trust me, it is valuable knowledge. Continue reading →
VSEO (Video Search Engine Optimization) is a new term that has recently gain ground in the marketing community. Marketers are struggling now more than ever to get their piece of the search engine pie. With the search competition growing, and more advertising dollars being directed towards it, marketers will have to pull out all the stops to boost their site traffic via search engines. I’ve always tried to have fun with anything that I do, including the efforts I put into marketing both for myself and the company I work for. So when VSEO came about – I jumped right on it! Sites like YouTube have made VSEO efforts easier than ever; just put together the content, upload it, add a detailed description, related tags and you’re done. Continue reading →