Recommended Reading for Marketers – Week of 11/26/12 – 11/30/12

This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy!

What I Wish Entrepreneurs Talked About More Often – I saw this post pop up on my LinkedIn feed and boy did it hit home. After writing my somewhat gritty piece on startup failure it was refreshing to see a great example of an entrepreneur who looked the challenge in the eye and faced it with courage. We do doubt ourselves, far too often, and this read may just help you get that in check. Continue reading

Product Marketing Done Right: AT&T Grabs An Extra $10/Month

Product Marketing Done Right

Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading

Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading

Here’s How to Split Equity With Your Cofounders

Startup Founder Equity SplitA number of people have asked me to expand on a subject I wrote about in my piece “7 Things I Learned from Failing That You Can Avoid” regarding startup founder equity split. It’s important for me to address this correctly because it is such a sensitive issue depending on your role at a pre-money startup. For reference, here’s what I wrote:

When it does come time to put something down on paper for equity share (you had better at least have an MVP), split it even. It was my idea, it was my money being spent, it was my contacts, it was my experience, it was my design and marketing, and it was my team. Despite all of that, I couldn’t have built the product without my cofounders.

Unfortunately, I spent too much time justifying my contributions and not enough time considering how that affected my team. Assuming you’ve built your team right, you each share a significant amount of responsibility and complement one another’s skills. If you’re pre-money, look at the people around you and ask yourself if you can get to where you need to be without them. If you can’t, split the unicorns and rainbows evenly. Continue reading

Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Entrepreneurs: Learn Responsibility to Earn Your Right to Lead

Below is a picture of me late Tuesday evening. I’m elbow-deep in grease replacing the alternator in my Mustang. I’ll spare you and just go ahead and skip over all the crap and get right to the meat and potatoes – the reason why I’ve been itching to write this piece for some time.

Entrepreneurs Bootstrapping - Joshua Hays Continue reading

Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

Continue reading