Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading


How Do I Change My Facebook URL?

I wanted to share a quick tip for those who didn’t know and as a point of reference for my Personal Branding Has Never Been More Important series. Claiming your own personal Facebook URL is easy, but beware… you can’t change it after you’ve picked something. Standard Facebook URL’s are quite cumbersome and are followed by a bunch of random letters and numbers, this is far from professional and quite difficult to communicate in print branding (ex: business card, resume, etc.). Remember, part of branding yourself is making it easy for people to find you. Continue reading

Website vs. Social Networking – Which First?

Website vs. Social Networking

Website vs. Social Networking

In this day and age, it may be difficult for a small business owner to decide what to do first when it comes to marketing and advertising. After all, during the start up period everything is a priority including but not limited to raising capital, finding a location, developing a product, hiring a good staff, creating expense reports and handling payroll. This is a critical phase for entrepreneurs during start up and I don’t want you to feel overwhelmed but you have to ask yourself, what should I begin first – a website or social networking? Continue reading