Recommended Reading for Marketers – Week of 11/26/12 – 11/30/12

This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy!

What I Wish Entrepreneurs Talked About More Often – I saw this post pop up on my LinkedIn feed and boy did it hit home. After writing my somewhat gritty piece on startup failure it was refreshing to see a great example of an entrepreneur who looked the challenge in the eye and faced it with courage. We do doubt ourselves, far too often, and this read may just help you get that in check. Continue reading

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Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

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Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading

Recommended Reading for Marketers – Week of 10/15/12 – 10/19/12

Here are quite a few goodies I read this week I think you may also enjoy. The list looks long but most are very brief and compelling articles. Take a minute this weekend and indulge yourself, you’ll be glad you did. Enjoy!

Fake It Until You Make It – Just the title of this one got me excited. This is a great story from one of Skype’s first team members and how overwhelming the experience was from day one, how she thought “I’m not good enough” and ended up working harder and smarter than she would have if she worked in a more comfortable position. Great story! Continue reading

Personal Branding Has Never Been More Important – Part 2

In my last post, Personal Branding Has Never Been More Important – Part 1, I discussed the importance of maintaining your personal brand. In this post I’ll be helping beginners with the steps they need to take in securing their personal brand. My hope is to help you take only the necessary steps to get started with your brand and follow it up with Part 3 in which I will provide some hints and tips to advanced readers on the things they can do to enhance their newly established personal brand. So, let’s get started!

Step 1 – Determine what your personal brand actually is. How do you want to be portrayed? The best way to come up with this answer is to write several one and two key words down that best describe you and your area of expertise. Continue reading

Personal Branding Has Never Been More Important – Part 1

You could say that I am as much to blame as the next guy for not living up to the title of this post. I haven’t written in this blog in over a year, for any number of convoluted excuses I can come up with… primarily because I’ve been “too busy”. However, after a year of completely neglecting my personal brand, I’ve realized what a horrible position I’ve put myself in, and the damage I’ve done. You see, I spent years building my personal brand identity and working through every channel to enhance my presence on the major search engines. Continue reading