Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

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iPad and Salespeople – A Match Made in Heaven

Presentation via iPad

Presentation via iPad

It seems Apple may not be targeting a very large demographic in their iPad marketing campaign.

Salespeople often have limited access to the variety of tools online that are designed to help make their jobs easier by staying organized. Imagine for one second that you spend 8 months of the year on the road as a salesperson crammed into your car. Then, imagine the appointments you’ll have and the hundreds of people you’ll meet, the leads you’ll work and the deals you’re closing. Now, imagine trying to keep all of that organized with just a tiny smart phone, legal pad and some file folders. The solution is Apple’s iPad.  Continue reading