Recommended Reading for Marketers – Week of 11/26/12 – 11/30/12

This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy!

What I Wish Entrepreneurs Talked About More Often – I saw this post pop up on my LinkedIn feed and boy did it hit home. After writing my somewhat gritty piece on startup failure it was refreshing to see a great example of an entrepreneur who looked the challenge in the eye and faced it with courage. We do doubt ourselves, far too often, and this read may just help you get that in check. Continue reading

Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading

Personal Branding Has Never Been More Important – Part 2

In my last post, Personal Branding Has Never Been More Important – Part 1, I discussed the importance of maintaining your personal brand. In this post I’ll be helping beginners with the steps they need to take in securing their personal brand. My hope is to help you take only the necessary steps to get started with your brand and follow it up with Part 3 in which I will provide some hints and tips to advanced readers on the things they can do to enhance their newly established personal brand. So, let’s get started!

Step 1 – Determine what your personal brand actually is. How do you want to be portrayed? The best way to come up with this answer is to write several one and two key words down that best describe you and your area of expertise. Continue reading

Personal Branding Has Never Been More Important – Part 1

You could say that I am as much to blame as the next guy for not living up to the title of this post. I haven’t written in this blog in over a year, for any number of convoluted excuses I can come up with… primarily because I’ve been “too busy”. However, after a year of completely neglecting my personal brand, I’ve realized what a horrible position I’ve put myself in, and the damage I’ve done. You see, I spent years building my personal brand identity and working through every channel to enhance my presence on the major search engines. Continue reading