Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading
It seems Apple may not be targeting a very large demographic in their iPad marketing campaign.
Salespeople often have limited access to the variety of tools online that are designed to help make their jobs easier by staying organized. Imagine for one second that you spend 8 months of the year on the road as a salesperson crammed into your car. Then, imagine the appointments you’ll have and the hundreds of people you’ll meet, the leads you’ll work and the deals you’re closing. Now, imagine trying to keep all of that organized with just a tiny smart phone, legal pad and some file folders. The solution is Apple’s iPad. Continue reading