Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading

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Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Here’s How to Pitch Content Marketing to your Management Team

Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.

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Recommended Reading for Marketers – Week of 10/29/12 – 11/2/12

This was a difficult week for so many people. I wish the friends and families of everyone suffering through the aftermath of Hurricane Sandy the best and sincerely hope that the recovery is swift.

I managed to find several great reads this week despite being away on business most of the time. I spent the week digesting content on startups, content marketing, PPC, and technology. Here are some pieces I thought especially stood out you may also enjoy.

  • Why Incentives Are A Necessary Marketing Evil – I’ve always been a fan of incentive-based advertising in marketing and new data is showing that it’s proving to be more and more effective as consumers get access to new ways to tune-out advertising. I’m especially interested in how brands are incorporating it into video advertising; I seem to only actually engage with video ad pre-rolls when there is something especially compelling – and that in itself is rare. While this piece is light on data to support its claims, there are some interesting theories presented.

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Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading

Recommended Reading for Marketers – Week of 10/15/12 – 10/19/12

Here are quite a few goodies I read this week I think you may also enjoy. The list looks long but most are very brief and compelling articles. Take a minute this weekend and indulge yourself, you’ll be glad you did. Enjoy!

Fake It Until You Make It – Just the title of this one got me excited. This is a great story from one of Skype’s first team members and how overwhelming the experience was from day one, how she thought “I’m not good enough” and ended up working harder and smarter than she would have if she worked in a more comfortable position. Great story! Continue reading

5 Easy SEO Tactics Every Online Marketer Should Know

I’ve been making it a point to brush up on my SEO knowledge lately partially inspired by Google’s recent algorithm update. As much as optimization should be near the top of my to-do list on a daily basis, I openly admit it sometimes gets left on the back burner. As I work through aging content and landing pages in the name of optimization, I’d like to share a few easy SEO tactics that will help you get started, or restarted, optimizing your content.

5 Easy Optimization Tactics You Should Know

  1. Write page titles like a boss. Your page titles are an extension of your page content and brand. There are a thousand ways to write them, but unless you’re a billion-dollar brand I recommend keeping it simple and effective. Start by reviewing the content on the page and determine what was, or is, your keyword strategy. After that, compose your page title in under 80 characters to include several of the most important keywords (no keyword stuffing!), be sure to leave room for your company name at the end. So for example, for this post if I were to add a proper page title I would write it as so: “5 Easy SEO Tactics Every Online Marker Should Know – Joshua Hays”. Continue reading