Recommended Reading for Marketers – Week of 11/26/12 – 11/30/12

This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy!

What I Wish Entrepreneurs Talked About More Often – I saw this post pop up on my LinkedIn feed and boy did it hit home. After writing my somewhat gritty piece on startup failure it was refreshing to see a great example of an entrepreneur who looked the challenge in the eye and faced it with courage. We do doubt ourselves, far too often, and this read may just help you get that in check. Continue reading

Product Marketing Done Right: AT&T Grabs An Extra $10/Month

Product Marketing Done Right

Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading

Recommended Reading for Marketers – Week of 11/19/12 – 11/21/12

Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!

Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading

Black Thursday: Win/Loss for National Brands

Black Thursday 2012

For the past five years I’ve participated in Black Friday in one form or another. Typically I don’t spend money on the doorbusters like TV’s or computers but I usually go with friends who do. We go to have a great time staying out all night, meeting new people in line, and talking about last year’s antics. We’ll set up chairs, bring blankets (It’s usually cold that night despite being in Florida), stream Netflix from an iPad, and discuss our strategy (if that’s what you can call it) extensively. The point is, we have a good time together and we’re usually not in a rush for anything particular. Unfortunately, this year the big box stores have pushed store openings back so far into Thursday that an enjoyable Thanksgiving dinner with family has been replaced with a mad dash to the store for most American’s – the buyers and the employees who work for the sellers. Walmart opens at 8pm, Target at 9pm, and Best Buy at midnight. Continue reading

Recommended Reading for Marketers – Week of 11/5/12 – 11/9/12

Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.

Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading

Recommended Reading for Marketers – Week of 10/29/12 – 11/2/12

This was a difficult week for so many people. I wish the friends and families of everyone suffering through the aftermath of Hurricane Sandy the best and sincerely hope that the recovery is swift.

I managed to find several great reads this week despite being away on business most of the time. I spent the week digesting content on startups, content marketing, PPC, and technology. Here are some pieces I thought especially stood out you may also enjoy.

  • Why Incentives Are A Necessary Marketing Evil – I’ve always been a fan of incentive-based advertising in marketing and new data is showing that it’s proving to be more and more effective as consumers get access to new ways to tune-out advertising. I’m especially interested in how brands are incorporating it into video advertising; I seem to only actually engage with video ad pre-rolls when there is something especially compelling – and that in itself is rare. While this piece is light on data to support its claims, there are some interesting theories presented.

Continue reading

Recommended Reading for Marketers – Week of 10/22/12 – 10/26/12

It appears that weeks when Apple announces something the publishing world shuts down in anticipation; I found it surprisingly difficult to find good reading this week. Of course, I didn’t write much either. If you had the same problem, try reading a few of the pieces I did find below. Enjoy!

(Infographic) The Fundamentals Of Online B2B Lead Generation – SocialMouths.com published a fantastic infographic provided by Unbounce this week with a strong focus on B2B lead generation. I don’t typically like infographics but this one caught my attention. Continue reading