Recommended Reading for Marketers – Week of 10/29/12 – 11/2/12

This was a difficult week for so many people. I wish the friends and families of everyone suffering through the aftermath of Hurricane Sandy the best and sincerely hope that the recovery is swift.

I managed to find several great reads this week despite being away on business most of the time. I spent the week digesting content on startups, content marketing, PPC, and technology. Here are some pieces I thought especially stood out you may also enjoy.

  • Why Incentives Are A Necessary Marketing Evil – I’ve always been a fan of incentive-based advertising in marketing and new data is showing that it’s proving to be more and more effective as consumers get access to new ways to tune-out advertising. I’m especially interested in how brands are incorporating it into video advertising; I seem to only actually engage with video ad pre-rolls when there is something especially compelling – and that in itself is rare. While this piece is light on data to support its claims, there are some interesting theories presented.

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Budget-less Marketing

It seems as if for now, the dust is settling from the recent economic turmoil. Though the outlook is somewhat positive, it may be months before businesses get back on track. This means that marketing dollars are still tight and in some cases, nonexistent.

The past few months have been very difficult for the company I work for. We serve the automotive industry and have been faced with situations that have almost forced our marketing and advertising budgets to zero. This isn’t because we are cutting back, but because there just wasn’t the available capital to move forward. This put me in an interesting position and I believe it has been one of my greatest challenges to date – how  to successfully market a companies products and services with just a few penny’s in the bank. Continue reading

Good Times with VSEO

VSEO (Video Search Engine Optimization) is a  new term that has recently gain ground in the marketing community. Marketers are struggling now more than ever to get their piece of the search engine pie. With the search competition growing, and more advertising dollars being directed towards it, marketers will have to pull out all the stops to boost their site traffic via search engines. I’ve always tried to have fun with anything that I do, including the efforts I put into marketing both for myself and the company I work for. So when VSEO came about – I jumped right on it! Sites like YouTube have made VSEO efforts easier than ever; just put together the content, upload it, add a detailed description, related tags and you’re done. Continue reading