Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading
When you’re developing a complete advertising campaign, you would think you’ve got all of your bases covered, right? Well, do you?
We’ve all seen our fair share of ad campaigns that suck and for the sake of legalities, I won’t mention any names or show any material to that effect. However, what I will do is recognize very successful endeavors (in my own opinion of course) and take a quick peak at what makes them not suck.
For the sake of visual stimulation, I’ll simply include the commercial portion of the ad campaigns. Continue reading