This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy!
What I Wish Entrepreneurs Talked About More Often – I saw this post pop up on my LinkedIn feed and boy did it hit home. After writing my somewhat gritty piece on startup failure it was refreshing to see a great example of an entrepreneur who looked the challenge in the eye and faced it with courage. We do doubt ourselves, far too often, and this read may just help you get that in check. Continue reading →
Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend I discovered what may be one of the best product marketing tactics I’ve ever been sucked into and believe it or not, it was for AT&T. Continue reading →
Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy!
Entrepreneur’s Don’t Think Enough – This has by far been one of my favorite pieces to read these last few weeks. Mark Suster did an amazing job outlining the importance to entrepreneurs of taking some quiet time to think through things. He dives into several interesting topics within this including an excellent list of differences between key individuals founders should surround themselves with. I highly recommend you read this if you’re an entrepreneur. Continue reading →
Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are a few I dug up this week I thought you might also enjoy.
Do Native Ads Work? – This is an important piece for publishers and advertisers both. While I agree with some of the findings MediaBrix brought to light from the survey they commissioned, I believe it may partially be because people have yet to find something they enjoy engaging with when it comes to native ads. The important thing to consider here is how publishers can utilize this data to continue generating revenue for their businesses/advertisers. I really like what LinkSmart is doing when it comes to helping publishers discover new ways to monetize content – this is the kind of advertising I could buy into if I were a publisher or advertiser who partnered with a publisher. Continue reading →
Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had to get my hands dirty with our website’s analytics and show them why we weren’t doing a good enough job getting visitors to our website and keeping them there; that lack of regular content and a fluid way of delivering it were contributing to the problem. So, if you know you need to get your management team on board but you haven’t yet figured out how, here’s what I did and 5 selling points I used to win over the “suits”. Before we begin, remember to keep it simple and have real data to support your recommendations, keep marketing lingo off to the side.
This was a difficult week for so many people. I wish the friends and families of everyone suffering through the aftermath of Hurricane Sandy the best and sincerely hope that the recovery is swift.
I managed to find several great reads this week despite being away on business most of the time. I spent the week digesting content on startups, content marketing, PPC, and technology. Here are some pieces I thought especially stood out you may also enjoy.
Why Incentives Are A Necessary Marketing Evil – I’ve always been a fan of incentive-based advertising in marketing and new data is showing that it’s proving to be more and more effective as consumers get access to new ways to tune-out advertising. I’m especially interested in how brands are incorporating it into video advertising; I seem to only actually engage with video ad pre-rolls when there is something especially compelling – and that in itself is rare. While this piece is light on data to support its claims, there are some interesting theories presented.
I traveled to Las Vegas recently for business and observed a few things fledgling startups can learn from sin city I want to share. If you’re working on a startup it’s no doubt you’ve been faced with tremendous obstacles that at first seem nearly impossible to overcome; and if you haven’t yet you’re in for a wild ride. More often than not it’s the marketing aspect of launching an online business that most entrepreneurs can never effectively execute; here are three things you or the dude who does marketing on your team can do to bring a killer product to market.