When you’re developing a complete advertising campaign, you would think you’ve got all of your bases covered, right? Well, do you?
We’ve all seen our fair share of ad campaigns that suck and for the sake of legalities, I won’t mention any names or show any material to that effect. However, what I will do is recognize very successful endeavors (in my own opinion of course) and take a quick peak at what makes them not suck.
For the sake of visual stimulation, I’ll simply include the commercial portion of the ad campaigns. Continue reading